Black and White Hospitality Management has taken over the day-to-day operation of the 80-bedroom Westbridge Hotel which is located in Stratford. It will also provide strategic management advice for the hotel in order to optimise the venue’s profitability.
The addition of the four-star, boutique-style hotel is seen as a “major coup” according to the business that was founded by chairman and CEO Nick Taplin.
Specialising in the management of both branded and independent hotels, the firm’s portfolio spans from limited service hotels through to luxury full-service hotels with conferencing, events, health clubs, spas and restaurants.
Led by hotels managing director, Shezan Aslam, the Black and White team will now manage all elements of The Westbridge Hotel’s operation.
Nick Taplin said: “The Westbridge Hotel is located in a superb area of London following its regeneration for the 2012 Olympics. It’s only minutes from the Queen Elizabeth Olympic Park, Westfield and O2 Arena, and its prime spot in the capital’s most innovative area is unrivalled.
“Adding this amazing, four-star hotel to the Black and White portfolio really is a fantastic achievement and we’re naturally delighted to have been brought in to help the owners maximise the hotel’s profitability. This is the third London-based hotel that we now manage and look forward to signing up more in the future.”
Aslam added: “The Westbridge is a superb building in what has become a very innovative and desirable area of London. Its rooms are beautifully appointed and will now work closely with the hotel’s owners to improve its all-round operation, revenue and profitability.”