AdviceAngie PetkovicFeatures

MARKETING MATTERS – Discounted FIT rates

It’s that time of year where my tour operator clients are finishing off their 2020 pricing (and in some cases 2021 pricing) and reaching out to hotels and accommodation providers for their net rates. This used to be such a simple process, with hoteliers setting rack rates and then a discounted FIT rate and it hardly got more complex than low or high season and weekday and weekend rates.

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