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Hop launches new digital marketing service

You might have heard of Hop Software for their hospitality PMS system but you might not know they have recently launched a new arm of the business.

In the last few months Hop have launched ‘Hop Digital’ – a digital marketing agency, specialising in hospitality marketing. The team, made up of hospitality and digital marketing experts have already gained clients in Scotland, Northern England and already expanding internationally.

Their COO Richard Drummond said: “As hoteliers ourselves, we know how busy it is running a business and how hard it can be to give digital marketing the attention it needs. Our Hop Software clients were asking for advice and we knew we had the skills in-house to help them with not only their software needs, but their marketing needs too.

“We’ve subsequently quadrupled the team and don’t plan to slow down any time soon.“We want to help hotels optimise and increase their revenue through our software and with Hop Digital, we can now help them do this on a marketing front…”.

Kimberley Shearer, marketing manager at Hop, said: “We hear all too often how much our customers would like to increase not only their OTA bookings, but their direct bookings.

“There is so much that Digital Marketing can help you do to optimise for accommodation, footfall and event bookings – you’d be surprised how much of the marketing basics are often missed within the hospitality industry. We plan to change this”.

Hop Digital specialises in creating new or refreshing existing hospitality websites. They also can set up and manage SEO, PPC, Social Media Advertising and Email Marketing.


The team are offering you a free, no obligation review of your current online performance. All you need to do is request a review on their website or email hello@hopsoftware.com

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