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VisitBritain has launched a series of 360-degree interactive tours on its website which will allow overseas tourists to experience attractions before they arrive.
Created by 3D specialist Rod Edwards, the ‘Try Before You Buy’ series will allow users to experience an interactive tour of popular attractions in the UK including Anne Hathaway’s cottage, Rosslyn Chapel, Durdle Door, Durham Cathedral and Chatsworth House.
VisitBritain said the series, which is part of the government’s ‘GREAT’ tourism campaign, aims to drive more international visitors out across the nations and regions of Britain.
Joss Croft, marketing director at VisitBritain said: “Not only will this immersive experience allow potential visitors to snoop around some of our greatest tourist attractions before they arrive, but it will inspire and motivate more travel across the country.
“London is a huge global asset for Britain – a dynamic, cosmopolitan and well-connected city that visitors aspire to visit. Our challenge is to encourage visitors to add to their holiday experience by exploring even more during their short time here and making sure they know how easy it is to get around.”
In 2014 the UK welcomed a record 34.8 million international visitors – up 6% on 2013 – who altogether spent a record £21.7bn. As a result, VisitBritain projects that the UK will welcome a record 42 million international visitors annually by 2020.
