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Travelodge is attracting more business visitors than leisure customers for the first time, following a recent £100m modernisation programme.
Visitors staying at the hotels for business purposes now make up roughly 50% of their revenue.
The hotel chain opened 19 new sites in 2016 and hopes to open 60 more hotels over the next three years, including one in central London.
Peter Gowers, chief executive of Travelodge said: “This year just gone, we’ve overtaken [revenue from] leisure customers with business customers for the first time… since our restructuring.
“Historically, our mix tended to be about 55% leisure, 45% business. Since the investment in quality, we’ve had a lot more success at winning over not just small businesses, which you might expect, but also around half the FTSE 100 use Travelodge in some way, shape or form.”
The year also saw a rise in profits for the hotel group, with an increase of £5m to £110m.
