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Following a move earlier this year to join Choice Hotels EMEA’s Clarion brand, the Clarion Charlecote Pheasant Hotel in Stratford-upon-Avon has now completed a refurbishment of 40 guest rooms and corridors in its Barford building.
The newest Choice Hotels EMEA Clarion brand in the UK, The Clarion Hotel Charlecote Pheasant’s refurbishment reflects the new brand proposition with a new design showcasing the hotel’s proximity to the birthplace of The Bard, the inspiration for a unique Shakespeare theme throughout the Hotel.
The refurbished guestrooms have been designed with new furnishings and the addition of 50-inch smart TVs, rooms also feature Story Cards and famous Shakespearean quotes as wall art. Images of Shakespearean destinations around Stratford-upon-Avon line the new-look Barford corridors. A Cabinet of Curiosities filled with a treasure trove of historic items from the Shakespearean era provides a strong visual first impression of the Hotel, and Shakespeare-themed cocktails in the bar continue the experience.
The Clarion Charlecote Pheasant Hotel was originally Benham’s Farm, dating back to the 16th Century. Set in a landscaped garden, the venue exudes charm with its original beams, character furnishings, and exposed brickwork.
Morgan O’Kennedy, general manager of the Clarion Charlecote Pheasant Hotel, said: “I am delighted that we can now offer refurbished accommodation that gives our guests the new Clarion Hotel experience. We have kept true to the heritage of the Hotel, whilst bringing a fresher and more contemporary style, which is already proving popular.
“Whilst we see a lot of UK leisure guests at the Hotel, the expert support and international profile of the Clarion brand will allow us to develop a larger UK and international reputation, bringing opportunity to grow the business and bring more international visitors to a wider region.”
