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Classic British Hotels, a provider of sales, marketing, and distribution solutions for independent hotels, has announced a successful first quarter of 2025, marked by the addition of four new hotel partners.
The company has expanded its portfolio of independent hotels in the UK, adding The Alfriston in Sussex Downs, Lindeth Fell Country House in the Lake District, The Ridings in Hertfordshire, and Haycock Manor Hotel in Peterborough.
The Alfriston, features 14 bedrooms, along with a spa, outdoor heated pool, and recreational activities like croquet and pétanque.
Meanwhile, Lindeth Fell County House features 14 rooms with scenic views of Lake Windermere, complemented by a library and spacious gardens.
Additionally, Haycock Manor Hotel features 45 luxury rooms equipped with “modern” amenities. It includes a fully equipped gym with Life Fitness technology, multiple event spaces for conferences and meetings, and on-site dining with locally sourced cuisine.
The hotel is situated within 12 acres of landscaped gardens, providing facilities for both business events and leisure activities.
Lastly, The Ridings is located in a Grade II Listed Georgian mansion in Hertfordshire, which is currently undergoing a two-year restoration.
The property features 31 guest rooms and a restaurant with wooden beams and a contemporary design.
Classic British Hotels aims to drive tangible results for independent hoteliers through a comprehensive suite of services, including expanded distribution for increased visibility and occupancy, targeted sales and marketing strategies for direct bookings, dedicated account management for expert industry guidance, and strong brand recognition to drive customer acquisition.
Phillip Allsopp, managing director of Classic British Hotels, said: “We are thrilled to announce such a strong start to 2025. The addition of these four exceptional hotels is a testament to the value we bring to independent hoteliers. In today’s challenging economic climate, they are seeking reliable commercial partners to help them thrive. We are proud to be that partner.
“Demand for our services is at an all-time high. Independent hoteliers recognise the need for a strong commercial partner to navigate the current economic landscape. Our tailored solutions and personalised support are proving invaluable in helping them achieve their business goals.”
