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In this episode we speak to Daniel Kyriakides, a partner at law firm Reed Smith. We discuss why private members’ clubs are experiencing a resurgence and what that means for the future of the hotel sector. From heritage buildings being reimagined as lifestyle destinations to hotels borrowing the experiential playbook of members’ clubs, we discuss how the lines between the two are becoming increasingly blurred, and why global growth is on the horizon for the private members club model.

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Wilde Aparthotels – one of Europe’s fastest growing aparthotel brands, will unveil three new properties this year, expanding its presence into Lisbon, Vienna and Cambridge.

Each property will feature fully-equipped kitchens and bespoke furniture embodying Wilde’s commitment to “sophisticated interiors, premium amenities, and prime locations”, catering to business and leisure travellers alike.

The new Wilde locations will each feature a bar and lounge area that serves as a social hub for both guests and locals. With an extended offering of carefully curated wines, premium spirits, craft gins and signature cocktails, Wilde’s social spaces are “designed to foster community and connection”.

Wilde Aparthotels, Cambridge City Centre is located amongst the city’s prestigious university colleges and within walking distance of the River Cam and Cambridge’s iconic park, Jesus Green. Wilde Aparthotels, Cambridge City Centre, offers 229 apartments that “blend modern aesthetics with nods to the city’s rich academic heritage and British charm”.

Taking cues from the city’s esteemed academic heritage, the interiors balance warm textures, refined colour palettes, and carefully curated artwork that celebrate Cambridge’s literary and scientific legacy. The aparthotel also boasts a bar with an outdoor terrace, co-working space, and a café serving breakfasts alongside an all-day menu featuring fresh salads, sandwiches and soups.

Meanwhile, set in Lisbon’s bustling R. Castilho district, Wilde Aparthotels, Lisbon, Liberdade, embraces the city’s storied connection to the Tagus River and its maritime past. The property will feature 95 designed hotel rooms and studio apartments, with interiors influenced by Lisbon’s iconic blue and white azulejo tiles, fluid oceanic motifs, and warm, locally inspired textures.

The aparthotel will also introduce a dynamic social space, a hub that transitions from day to night with a bar and lounge, café and deli, courtyard, and a mezzanine co-working space offering contemporary takes on Portuguese cuisine alongside craft coffee and cocktails.

Finally, nestled in the historic ‘Old Post Office’, Wilde Aparthotels, Vienna, Alte Post, boasts 136 designed hotel rooms, studio apartments and one-bedroom apartments inspired by Viennese modernism.

Taking inspiration from Vienna’s unique, UNESCO listed cafe culture, the beating heart of the building will include a restaurant, café, and intimate whiskey bar, surrounded by design that honours the building’s renowned historical neighbours.

Since its launch, Wilde Aparthotels has expanded to include properties in London, Berlin, Edinburgh, and Manchester.

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