Register to get free articles
Want unlimited access? View Plans
Already have an account? Sign in
Aimbridge Hospitality has promoted Allison Handy to chief commercial officer (CCO), where she will report directly to CEO Craig S. Smith.
As CCO, Handy will continue to lead all commercial functions across the enterprise, including sales, national sales, revenue management, marketing, and ecommerce.
Under her leadership, these teams operate within a “unified strategy designed to maximise profitability and performance” across Aimbridge’s portfolio.
The group said this alignment has enabled it to maximise topline opportunities and consistently generate strong leads and conversions.
Prior to joining Aimbridge, Handy held senior commercial roles at PRISM Hotels and Resorts and Interstate Hotels and Resorts, leading high-performing teams for over a decade. She also serves on the HSMAI Americas board and actively champions initiatives that support rising sales professionals and advocates for women in leadership.
Since joining the group in 2021, Handy has shaped a “cohesive, enterprise-wide” commercial strategy while “preserving the entrepreneurial, results-oriented spirit that defines best-in-class performance”.
Craig S. Smith, CEO of Aimbridge Hospitality, said: “Allison’s appointment reflects both the caliber of talent we have within Aimbridge and our continued focus on building a high-performance culture that delivers lasting value.
“As we pursue new opportunities in today’s evolving market, leaders like Allison are instrumental in advancing our vision and ensuring Aimbridge remains a trusted, results-driven operator. Her strategic counsel, deep industry expertise, and integration of our Commercial functions have elevated our capabilities and strengthened relationships with owners and partners.”
Handy added: “I’m incredibly honored to step into this role at such a transformative time for Aimbridge. Launching a fully integrated Commercial model last year has significantly enhanced how we deploy strategy across sales, marketing, and revenue.
“This alignment has driven stronger topline performance, greater profitability, and deeper value for our owners. I’m excited to continue this work with an exceptional team that’s embracing the challenge and leading the way forward.”
