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Accor has officially launched its luxury brand Emblems Collection in the UK with the opening of Lucknam Park Hotel and Spa In Wiltshire.
It comes as the group confirmed plans for six further Emblems Collection hotel openings over the next two years as part of a global expansion of the collection.
The Emblems Collection brand is positioned as a portfolio of independently styled luxury hotels designed to “celebrate individuality and authenticity”. Each property will reflect the character of its location and focus on discreet, residential-style hospitality.
Located near Bath, Lucknam Park becomes the first property to carry the Emblems name. Set within 500 acres of countryside, the 42-room estate includes two restaurants – one led by Michelin-starred head chef Hywel Jones – as well as a spa, equestrian centre and landscaped gardens. The hotel also features nine cottages for longer stays.
Accor said four new Emblems properties will open in 2026, including Rimrock Banff in Canada, following a major renovation, and three Italian hotels: Masseria Furnirussi in Puglia, Palazzo Sozzini Malavolti in Siena, and Relais San Clemente near Perugia.
Further openings are planned for 2027, including Elatos Resort on Mount Parnassus in Greece and Bellevue Hotel in Cortina d’Ampezzo, Italy. The Greek property will feature 42 private chalets, while Bellevue will offer 80 rooms and a 500-square-metre spa.
Accor said it expects Emblems Collection to reach about 60 hotels worldwide within the next decade.
Maud Bailly, chief executive of Sofitel Legend, Sofitel, MGallery and Emblems Collection, said: “Emblems Collection is built around the essence of understated, quiet luxury – where true elegance lies in a timeless sense of exclusivity and intimacy.”
