Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
MCR Property Group has invested £150m into a new hospitality platform in London, having acquired a London-based portfolio of sites for £123m, with plans to scale the platform to £500m.
The real estate investment and development company said it is building a new venture dedicated to “income growth, yield optimisation and scalable, brand-led expansion”.
The portfolio acquisition is made up of four properties in Kensington and Chelsea: Ashburn Hotel, Ashburn Court, Chesham Court and Claverley Court.
The portfolio offers both boutique hotel rooms and serviced apartments, that MCR will now renovate and merge under a single new independent lifestyle brand.
This move marks MCR’s debut into operational real estate, with the firm already eyeing future acquisitions where direct asset management and brand-led repositioning can drive income growth.
Edmund Kissner, who is leading the refurbishment and brand platform, said: “This is a full refurbishment programme, not an incremental upgrade. The intention is to bring all assets up to a consistent, premium standard while creating a clear, design-led identity across the portfolio.
“We are currently finalising the brand platform, ensuring it has the strength and clarity to scale beyond these initial assets. Our ambition is not to operate a collection of four hotels, but to build a cohesive hospitality proposition with real identity and operational depth. We are already actively negotiating and bidding on a range of hotel assets across the UK,
with the intention of bringing them into a number of curated collections.”
Aneel Mussarat, founder of MCR Property Group, added: “This £150m deployment is a deliberate move into operational real estate, in a market where we see clear inefficiencies and significant scope for value creation. Prime Central London hospitality continues to offer strong underlying demand, but performance is increasingly driven by execution.
“Our focus is on disciplined asset management, brand control and operational integration to drive superior income returns. We are building a platform, not acquiring assets in isolation. That means putting the infrastructure, systems and brand architecture in place from day one, so we can scale efficiently as we deploy further capital.”
He added: “This is the first phase of a wider strategy, with a clear ambition to scale this platform to £500m through further acquisitions across London and key UK markets, where we can apply the same model and deliver consistent, repeatable performance.”
