Angie Petkovic
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Aug- 2018 -30 August
How to overhaul your USP
STANDFIRST: Q: When I first opened my independent hotel more than 20 years ago, we were the largest and highest…
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23 August
Maintaining your hotel’s ‘public face’
Normally, I answer a subscriber question in my columns, but this month I’m deviating from the norm to tackle an…
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20 August
How to build your hotel brand
Q) I run a multi-site hospitality business with a mix of independent boutique hotels and pubs with rooms. I have…
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17 August
How to be data compliant
A) We have a lot of regular bookers and a fairly good year-round occupancy rate, but my marketing person convinced…
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13 August
What are Tour Operators?
Q: I run an independent hotel and am fairly new to the industry; working in hospitality is something I have…
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9 August
Is there a future for the hotel restaurant?
Q: In your opinion, are hotel restaurants dead? More and more restaurants and takeaways are opening around my hotel, and…
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6 August
How to target the baby boomers
This month I’ll go off piste and instead of answering one of your questions, I will highlight a key trend…
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1 August
Why marketing matters
Q: I have been watching the story of #BloggerGate unfold with interest and am both amused and intrigued by the…
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Jul- 2018 -25 July
How do you rebuild a hotel’s reputation?
Q: I own a small collection of independent hotels and each has their own brand, identity, manager and profile. I…
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18 July
How to avoid getting hit by advertising sanctions
Q: I recently read the story about a hotel being slapped on the wrist by the ASA, for having misleading…
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