Job postings in May and June 2021 rocketed 73% month-on-month for roles in the hospitality industry, whilst applications were down by 0.3%, according to new data from independent job board CV Library.
In addition to its findings, a recent report by the online training provider, High Speed Training, found that a third (33%) of the public felt that roles in hospitality offered “little progression” and are not considered careers for life, with further negative perceptions around low salaries and workplace stress.
High Speed Training warned that business owners are now at “breaking point”, with staff getting ‘pinged’ requiring them to self isolate due to Covid being an additional factor to the shortage.
Giving advice on recruiting, training and retaining staff, Kevin Ryan, at the workplace management Platform, Planday, said: “Just because your business is a bar, restaurant, cafe or hotel as opposed to an office, doesn’t mean you can’t create a healthy, open culture.
“Make it really clear when sharing a job ad, that by applying for the role – the applicant will be joining a friendly, growing team.
“Spell out some of the perks that you’re able to offer – whether that be staff social events and team lunches, or giving everyone the opportunity to put forward suggestions on how to grow the business. Could your staff put forward monthly menu suggestions, collaborate with other businesses, or take part in staff social media takeovers for example?”
Sarah Taylor, expert in hospitality business operations at the leading online training provider, High Speed Training, added: “If you’re able to provide a progression path for applicants with as much extra training as necessary, then this is definitely something to state in your job ad.
“The job will then appeal to those looking for a long-term career with a passion for the food and drink industry rather than those looking for a stop gap.
“A lot of people may be put off applying for roles if they don’t feel they have the adequate skills or experience. If possible, offer to pay for training courses in food hygiene and safety, or health and safety in the workplace. The majority of courses can be taken online and can be completed in a matter of hours, but are crucial in order to carry out tasks safely whilst adhering to regulations.”
She added: “If an applicant has minimal skills but requires more training, or has very little training in the first place, make it clear that you can help them to upskill. You should also make this clear in the job advert itself, so people are more inclined to apply in the first place.”