British consumers to spend £13bn on ‘Eastercations’, data finds

Collectively Britons are expected to spend £13bn on their Eastercation breaks, according to the 2022 Travelodge Travel Index. The UK budget hotel chain surveyed 2,000 British adults to seek their Easter plans for 2022 and the key findings revealed that 64% of Britons are taking an Easter “escape” as they have had a “stressful start” to 2022. It revealed 47% of Britons are planning an Easter holiday, with around nine out of 10 (89%) of holidaymakers planning to take a staycation. According to the hotel group, a quarter (25%) of British consumers reported they are taking a staycation so that they can support the UK hospitality industry. Over a fifth (21%) said they are taking an Easter break “just in case”, they cannot afford to go away later in the year due to rising costs and increased prices. Additionally, nearly a quarter (23%) reported that their forthcoming Easter break is the first holiday that they have had since the start of the pandemic and 68% also reported that they are still “fearful” of travelling abroad due to impact and risks associated with Covid-19. The nation’s top city break destinations this Easter include: London, York, Edinburgh, Bristol and Leeds. However, 37% of holidaymakers show they want to “escape” to coastal destinations: Cornwall, Blackpool, Devon, Brighton and Whitby. Shakila Ahmed, Travelodge Spokeswoman, said: “Our latest Travel Index shows the Staycation is set to be big again in 2022 with the Eastercation kick starting the 2022 holiday season with a boost of £13bn, which is great news for the UK hospitality sector and for regional economies. “In addition our 579 UK hotel teams from Fort William to Newquay are also getting very egg-cited for a busy Easter trading period; and research shows on average Travelodge customers will spend double their room rate with local businesses which can generate an annual multi-million pound boost for local economies.”