Today’s news in brief – 19/4/23
Cycas Hospitality has been selected to manage the UK’s inaugural Fairfield by Marriott hotel, part of Marriott Bonvoy’s expansive collection. Set to debut in 2026, this 142-room property embodies the midscale brand’s Marriott family farm legacy, marking its UK premiere. Nestled within the British Motor Museum complex near the M40, guests will enjoy access to museum exhibits and event spaces accommodating up to 600 delegates. Surrounded by automotive industry giants like Jaguar Land Rover and Aston Martin, the hotel enhances the area’s allure. Cycas Hospitality CEO Matt Luscombe anticipates showcasing their expertise in managing culturally significant properties. Jeff Coope, managing director at the British Motor Museum, expresses excitement about the collaboration, emphasising the venue’s commitment to offering unique experiences.
Haven has acquired The Holivans Caravan Park adjacent to Golden Sands Holiday Park, furthering its expansion plans. The longstanding family-operated business, with over 70 years of history, enriches Haven’s offerings. Located near Skegness, Louth, and Lincoln, Holivans complements the existing holiday park. Lewis Zinzan, general manager at Golden Sands, welcomes the addition, aiming to create unforgettable experiences for guests. With an overall investment of £10m, Golden Sands boasts diverse activities, including the Adventure Village and NERF Training Camp. Robert Smithson, associate director at Colliers, highlights Haven’s commitment to exceptional guest experiences, ensuring the combined park thrives as a premier holiday destination.
Borrowdale Gates Hotel, nestled in Lake District’s Borrowdale Valley, has undergone a significant refurbishment, enhancing guest experiences. With a rich history dating back to 1866, the hotel now boasts revamped central areas and 32 refreshed rooms and suites. The lounge and bar feature cosy furnishings and picturesque views, while the dining room offers a blend of British and French cuisine. Sue Willan, general manager, celebrates the transformation, aiming to provide understated luxury amidst the natural beauty of the Lake District. Dagmar Jungbauer, director of operations at Providence Hotels, highlights the seamless execution of the refurbishment, ensuring guests feel at home in the rejuvenated spaces.
Data from SiteMinder has revealed a 13% year-on-year increase in lead time for accommodation bookings ahead of the London Marathon weekend, indicating proactive planning by travellers. This trend, up 46% from the previous weekend, underscores a shift in guest behaviour towards advanced booking. James Bishop, SiteMinder’s vice president, emphasises the strategic opportunities for hotels to optimise revenue management amidst longer lead times. While hotel bookings for the Marathon weekend are up 2% compared to last year, average daily rates have slightly decreased, suggesting a need for dynamic pricing strategies aligned with real-time demand.
