Imperial London Hotels names new GM for Bloomsbury refurb

Imperial London Hotels has announced the appointment of Remus Obertelli as the new general manager of the Imperial Hotel, ahead of its planned reopening next year. 

The hotel, located on Russell Square in Bloomsbury, is undergoing a major refurbishment and is set to relaunch in 2026 as a 357-room lifestyle property with mid-century modern interiors and a rooftop bar and restaurant.

Obertelli, who has held senior roles at several London hotels including ME London and Rubens at the Palace, will lead the final phase of preparations. His responsibilities include refining operational details and delivering the group’s updated guest experience strategy.

The appointment marks a further step in Imperial London Hotels’ repositioning strategy. The group, which operates eight properties across Bloomsbury, said the refurbishment respects the original building’s bold exterior while introducing updated interiors and multi-use public spaces.

Obertelli said: “Imperial Hotel is positioned in what is arguably one of the capital’s most historic neighbourhoods, and the property’s legacy in the area dates to the 1800s. The refurbishment has been a moving target at times, but that’s part of the excitement of shaping something new.

“Its reopening will offer yet another reason to stay and visit Bloomsbury, and I feel lucky to play a role in the continuation of its story.”

Neil Braude, chief operating officer of Imperial London Hotels, added: “The repositioning and reopening of Imperial Hotel is a significant milestone in the history of Imperial London Hotels.

“Ever since our founders opened our first hotel in 1837, we have been committed to delivering exceptional service and memorable experiences without compromising on our promise of affordability. With Remus at the helm of Imperial Hotel, we look forward to sharing this new chapter with our guests, our team, and the Bloomsbury community.”