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The Zetter Group is set to expand its London portfolio with the opening of The Zetter Bloomsbury, a 68-bedroom townhouse hotel, in early 2026.
The Zetter Bloomsbury will occupy six interconnecting Georgian buildings on Montague Street, opposite the British Museum.
The property will include guest rooms ranging from compact to suite-style accommodation, a restaurant, bar, gym and outdoor terrace.
Interiors have been designed by James Thurstan Waterworth and draw on the area’s architectural and cultural heritage.
Public spaces will include The Parlour, a combined cocktail and coffee bar, and The Orangery, a dining room overlooking the garden.
The Bloomsbury opening follows the success of The Zetter Marylebone and The Zetter Clerkenwell, both known for their characterful design and personal service.
The group also operates Marrable’s Hotel in Farringdon.
Kevin Rockey, managing director of operations for Europe at The Zetter Group, said: “With The Zetter Bloomsbury, we’ve captured something essential about the neighbourhood’s creative and intellectual character, a design rooted in history yet refreshingly contemporary.”
