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HotelREZ has announced the appointment of Hadley O’Dwyer as its new vice president of customer success and engagement to manage the company’s digital innovation and international customer growth strategies.
O’Dwyer will lead initiatives focused on customer retention and revenue growth, as well as oversee the adoption of new products across the company’s network.
The network currently includes 2,500 independent hotels and hotel groups across more than 100 countries.
O’Dwyer, who has 20 years of experience in the hospitality and technology industries, joins following the arrival of John Seaton as chief growth officer in December 2025. This latest addition to the leadership team aims to improve global service standards.
O’Dwyer will use data-driven decision making to enhance operational efficiency. This includes managing global distribution systems, revenue management, and direct booking technologies for member hotels.
The company stated the role was created to drive incremental revenue and long-term profitability for its clients. It also focuses on the optimisation of the firm’s service ecosystem.
Daniel Simmons, chief commercial officer at HotelREZ, said: “Hadley’s expertise across customer success and digital transformation, combined with his deep knowledge of the hospitality sector, makes him an outstanding addition to our leadership team.”
O’Dwyer added: “I’m excited to join the team and bring my experience to further enhance the members’ journey, strengthen self-service pathways, and elevate digital engagement.”
