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IHG Hotels and Resorts has added 32,800 rooms to its European portfolio over the past three years, representing a 27% increase and reaching 150,000 open rooms as of 31 December 2025.
The company’s European estate now includes more than 1,230 open and pipeline hotels across 40 countries.
In 2025, IHG opened 102 hotels and signed 117 properties in the region, a period that also saw the acquisition of the Ruby lifestyle brand.
Growth has been largely driven by conversions, which accounted for 84% of room openings and 61% of room signings last year.
Germany remains a primary market, representing 20% of the company’s regional room count and pipeline.
The expansion spans four segments: luxury and lifestyle, premium, essentials, and suites. Recent activity includes the debut of the Garner brand in the UK and Germany, and the introduction of Candlewood Suites to Iceland.
The Holiday Inn brand family remains the company’s regional cornerstone, representing over 60% of its open estate in Europe. The growth occurred against a macro backdrop of €27bn (£23.3bn) in European hotel investment during 2025, the highest level recorded since 2019.
The company’s European room count now constitutes 15% of its total global system size, supported by the integration of the Noted Collection into its premium portfolio.
Karin Sheppard, SVP and managing director for Europe at IHG Hotels and Resorts, said: “Across Europe, IHG continues to build momentum as we scale our portfolio, surpassing 150,000 open rooms in the region. We are growing brands in priority markets to strengthen our presence across all four segments, underpinned by investment in our enterprise.
“This achievement reflects the strength of our colleagues in more than 40 countries. The growth reflects the confidence and trust from both new and existing owners. Conversions are playing a significant role in our growth, highlighting owners’ appetite for a faster route to market.”
