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Starhotels Collezione has announced the appointment of Alexandro Della Croce as its new chief commercial officer, as the company aims to consolidate its position as the leading private Italian hotel group.
Della Croce, who previously served as global director of revenue and distribution strategy at Starhotels, joined the business in 2019 to manage pricing and commercial performance across its luxury portfolio.
He has 20 years of experience in the hospitality industry, having held senior leadership roles at Starwood Hotels and Resorts Worldwide and IHG Hotels and Resorts.
In his new role, Della Croce will lead a cross-functional team covering 34 properties. This structure integrates revenue management, distribution, and events to drive growth for the Florence-based group.
He will also oversee a sales division led by group director of sales Diego Rumazza and group director of luxury sales Davide Ballardini.
The appointment follows Della Croce’s work managing a team of regional and area directors.
