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Accor has reported that revenues rose 2.3% to €1.31bn (£1.14bn) in a period of steady growth during the first quarter of 2026, which was partially disrupted by conflict in the Middle East starting in late February.
While activity in the United Arab Emirates faced significant impact, demand across other geographies remained resilient. The group opened 48 hotels during the period, adding more than 6,700 rooms to its global network.
Revenues from management and franchise operations rose 8.3% at constant currency to €332m (£288m). Overall revenue per available room (RevPAR) increased 5.1% compared with the first quarter of 2025, driven largely by pricing power in the luxury and lifestyle segments.
The premium, midscale and economy division saw RevPAR grow 4.5%. Management has noted that Accor’s performance in France and the UK remained robust, while Germany saw a slight decline. In the Americas, Brazil continued to show double-digit RevPAR growth.
The luxury and lifestyle division reported a 6% RevPAR increase. While most brands contributed to this performance, lifestyle hotels with heavy exposure to the Middle East, particularly resorts in the United Arab Emirates, were more significantly affected by geopolitical tensions.
Accor sold a portion of its stake in Silenseas in February, generating €66m (£57m) in cash proceeds. The group also signed a memorandum of understanding on 1 April regarding the sale of its 30.56% stake in Essendi to Blackstone.
In addition, the group is currently conducting an internal investigation following a report published on 19 March regarding its human rights practices. Accor has hired an external firm to verify the claims and stated it “firmly denies involvement in systemic exploitation”.
Sébastien Bazin, chairman and chief executive of Accor, said: “In the first quarter of 2026, the group once again posted steady growth, as the strong momentum from the start of the year more than offset the effects of the conflict in the Middle East. On the ground, our teams are fully committed to adapting our operations to the needs of our property owners and customers.
“The group has also implemented measures to protect results, enabling us to minimise the impact of the situation on our performance, prepare for the rebound, and capture growth in regions temporarily benefiting from increased demand, such as Europe and Southeast Asia.”
