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BHA launches ‘Hospitality Works’ to attract jobseekers into hospitality

The British Hospitality Association (BHA) has teamed up with the Department for Work and Pensions (DWP) to launch a new initiative – ‘Hospitality Works’.

The initiative features over 80,000 different activities in 700 Jobcentre Plus outlets across the country, in a bid to encourage people to choose a career in hospitality.

The programme aims to inspire jobseekers by promoting opportunities and vacancies in the hospitality industry while equipping work coaches with tools to promote careers such as management, baristas, chefs, sales, HR, event organisation, marketing and administration.

As part of the initiative, top hospitality businesses will hold bespoke activities, such as Premier Inn which is offering a chance to visit new hotel before they open and to learn more about recruitment and training and Bourne Leisure which is offering the opportunity to view how its hotels are run.

Ufi Ibrahim, chief executive of the BHA, said: “With the success of this initiative we can continue to stimulate the growth of the hospitality industry, contributing to the BHA’s goal of creating 100,000 new jobs by 2020.

“Hospitality and tourism is the fourth largest industry in the UK, employing 4.49 million people – that is 10% of the working population. Hospitality and tourism created one in five new jobs since 2010, and [the sector] is expected to grow in the coming years.”

Employment minister Priti Patel said: “We have reached a milestone with record employment, and businesses across the country have played a key role in that.

“I am delighted we are working with the BHA through Hospitality Works to champion the exciting careers opportunities that this sector offers.”

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