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London-based Hamlet Hotels Group has revealed it aims to add an extra 50 hotels to its portfolio in the next 12 months, expanding from their Southeast location to the whole of the UK.
Hamlet Hotels revealed it is offering a guaranteed net operating income on a unique flexible term, without the need for hotel owners to get involved in the day-to-day management of the hotel.
It said it plans to take over sales and marketing (both offline, digital and online), Revenue Management (for dynamic competitive pricing), online distribution to over 100,000 channels and agencies, as well as the hassle of day-to-day operations.
It added this will include all front and back-office operations, HR, Health and Safety, Accounts and Finance etc, leaving hotel owners to relax in the knowledge that their profits are guaranteed.
The group revealed it is in the process of finalising heads of terms on numerous properties. Hamlet Hotels revealed it is targeting UK and European-based independent hotels that have between 70 and 250 rooms.
In addition, Hamlet added it is looking to build new hotels with its “unique branding concept”, attracting both business and leisure travellers of all age groups, and are searching for new development sites with Class C1 planning permissions within key cities of the UK and Ireland.
Hamlet Hotels COO, Prasanna Kirubakaran, said: “This is a fantastic opportunity for hotel owners wanting to guarantee their income and increase the value of their property, whilst taking a step back from the day-to-day operations of hotel management. We know our target of 50 hotels is ambitious, but we are confident in our product and can’t wait to partner with some fantastic hotels.”
