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The Newman and Saira Hospitality celebrate first cohort of graduates

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In this episode we speak to brothers Alex and Adrien Grosjean, young entrepreneurs who have recently acquired The Residence Inn by Marriott Manchester Piccadilly. We discussed the reasons why Manchester’s visitor market is booming, and their decision to invest in this area, why they see extended-stay accommodation as a major opportunity in what is one of the UK's fastest-growing cities, how they plan to enhance their portfolio of hotels, and their advice for the next generation of hospitality disruptors.

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The Newman, the first hotel from hospitality group Kinsfolk and Co, has hired its first group of graduates following a training scheme run in partnership with non-profit organisation Saira Hospitality.

The month-long programme, held in July ahead of the hotel’s opening, offered practical placements across departments including housekeeping, food and beverage, and front-of-house. Participants also visited other London hotels to gain broader industry experience.

The Newman said it recruited 40% more graduates than originally planned, with roles ranging from guest service agents and room attendants to bartenders and chefs. Candidates were referred by charities such as Breaking Barriers, St Mungo’s and Beam, as well as local careers services in Camden and Westminster.

One graduate, Seynabou, who is now a front desk agent at the hotel, said: “My experience at The Newman Hotel was more than just training, it was a turning point. I walked in with hope and curiosity, and left with confidence, purpose, and a deep sense of belonging. Being selected to join the Newman team has brought light into a very challenging time in my life, and I’ll always be grateful to Saira Hospitality for believing in me.”

Oliver Milne-Watson, general manager of The Newman, added: “To be the drivers of progress and positive change in hospitality is one of our main commitments at Kinsfolk and Co and The Newman. We don’t believe in a one-size-fits-all approach and look for a diverse range of people who wholeheartedly share our same passion, values and commitment. Saira Hospitality was the perfect partner to support this.”

Greg Früchtenicht, chief operating officer of Saira Hospitality, said: “Our partnership with Kinsfolk and Co and The Newman has been one of the most impactful programmes we’ve delivered. Immersing candidates in the world of hospitality at the yet-to-open hotel proved invaluable for their growth and understanding of our industry.”

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