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TFE Hotels’ European division has announced Jens Dünnebacke as its regional director of key accounts, a role it said has been newly created to drive its strategic focus on expanding partnerships within the continent’s corporate travel segment.
Reporting to Sin-Han Thiede, head of commercial Europe at TFE Hotels Europe, Dünnebacke will support the growth and development of the business’ key accounts within the business travel and global mobility industries, focusing especially on long-stay business.
Before coming to TFE Hotels Europe, he was regional director of sales at the Edyn Aparthotel Group, where he oversaw the strategic development of B2B segments and sales activities across multiple European markets.
His earlier career was defined by roles at Visionapartments and JOYN Serviced Living, where he devised novel international sales strategies and pushed targeted market expansion.
The hotel management company said its goal is to reinforce the positioning of its casual-living brands among business travellers, including Adina Apartment Hotels including Adina Serviced Apartments, A by Adina, MM:NT, The Hobson Cambridge by Adina and The Wellington Glasgow by Adina.
The firm added that it is targeting the provision of local and international assignees with short and long term accommodation.
The group said: “With his extensive market expertise, strong industry network and many years of experience in building and managing international corporate client relationships, Jens Dünnebacke will play a key role in further strengthening TFE Hotels Europe’s expansion and positioning within the European corporate travel and long-stay market.”
