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The Imperial Bloomsbury will reopen its doors this summer, marking the return of the 1960s modernist landmark following a “once-in-a-generation” renovation.
The 357-key hotel, which overlooks Russell Square, is being led by general manager Remus Obertelli.
The project has introduced several new facilities, including a 327.1m2 rooftop bar and restaurant on the 10th floor, the first such venue in the Bloomsbury area.
Interiors for the property have been reimagined to pay homage to mid-century design, featuring wood panelling, sculptural lighting, and terrazzo.
The hotel also incorporates preserved elements from the original Victorian building on the site, such as a turret galleon and the historic clock and bell.
Accommodation options include rooms and suites with geometric windows, while select rooms feature private gardens and outdoor bathtubs.
Retro amenities such as GPO Audrey phones and Chopper bike hire have been introduced alongside a collection of 500 original prints by Adam Ellis Studio Art House.
The hotel will host a programme of cultural and wellness events, including listening sessions and breath rituals. Dining options include an all-day dining space and a ground-floor restaurant in addition to the new rooftop lookout.
Rates for the property’s Bay Rooms start at £319 per night. The hotel is currently accepting reservations ahead of its official opening date later this year.
Obertelli said: “We are delighted to soon be welcoming the first guests to experience a new era of The Imperial. This redesign reflects the expressive spirit of the sixties through its archetypal use of shape, pattern, and geometry.
“During the process, we discovered original design elements – such as burnt orange glass tiles housed in the mezzanine floor – which went on to influence the warm tones that feature throughout.”
