Accor appoints Karelle Lamouche as CCO for Europe

Hotel giant Accor has appointed Karelle Lamouche as its new chief commercial officer for Europe.

In this newly created role, Lamouche will lead Accor’s European commercial team with responsibility for driving the business revenue strategy for the company and its partners across all European markets.

Reporting to Franck Gervais, CEO Accor Europe, she will be responsible for the commercial strategy for the European business.

Focused on leading the company’s loyalty and customer experience, sales and distribution, marketing, revenue management and business analytics teams, Lamouche will create a more “holistic”, integrated and customer-centred approach and deliver a consistent strategy for all Accor brands throughout Europe.

Gervais said: “In an increasingly complex and evolving market, it is vital that we continue to build on our strategic aims across the business to ensure we further strengthen our market-leading position and enhance the company’s comprehensive portfolio and partnerships.

“This is a key role for the business and the combination of Karelle’s entrepreneurial mindset, strategic vision and ability to collaborate effectively with groups from across the business makes her the perfect fit for such a critical position.”

Lamouche added: “Europe currently has a thriving hospitality market and I am proud of our role as an innovator and leading operator. Today we enjoy a period of growth and transformation, and we continue to challenge ourselves to become even stronger, increasing performance and commercial excellence.

“We are committed to our continued responsiveness, vision and dynamism as we build brands of choice, become the benchmark in delivering the best guest experience and ultimately deliver upon our business ambitions across the continent.”