A change is as good as a rest: the popularity of hotel repositioning

By Mathis Saleborn, the VP of commercial and business development at Four Corners Hospitality Group

Back in 1899, the head of the US Patent Office, Charles Duell, secured his place as a little footnote in history. His organisation got smaller and eventually closed down completely, and when it did, he said it was “because everything that can be invented has been invented”.

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