Which stars matter when booking a hotel?

With a world of information at our fingertips, or more accurately, on our smartphones, people are researching every facet of a product or service before committing to parting with their cash. It’s not just fashion and home décor we’re checking out the reviews of either — according to the Path to Purchase report by TripAdvisor, 74% of hotel purchasers check TripAdvisor and 33% of people around the world visit travel sites as part of their booking process.

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