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CitizenM has announced that it has rebranded as Another Star following the completion of Marriott International’s acquisition of the CitizenM brand.
Under this new identity, Another Star will continue to own and operate all current CitizenM hotels in key global gateway cities in Europe and the United States through long-term franchise agreements with Marriott International.
Another Star will run with a distinctive central operating model, in which hotels are run like a single global retail brand.
Another Star today also announced the successful closing of a $685m (£523m) hotel portfolio financing facility, led by J.P. Morgan Bank N.A. in partnership with KSL Capital Partners.
Lennert de Jong, Another Star CEO, said: “This financing marks a defining moment for our company. With J.P. Morgan’s trust and the momentum created by Marriott’s acquisition of the citizenM brand, we are ready to begin a new chapter and continue offering an incredible product at an accessible price point. Another Star was founded on the belief that travel should be inspiring, human and design-led, and we now have the structure in place to deliver that vision on a global scale.”
Chris Kosonen, managing director at J.P. Morgan, added: “CitizenM has consistently reshaped the hospitality landscape, and under the new banner of Another Star and following its recent transformative transactions, we believe the company is well positioned for further growth. We are proud to lead this landmark financing and to support a team with such a bold vision for the future of modern travel.”
The company currently owns 37 hotels, comprising 8,312 rooms in 20 cities, including London, Paris, Amsterdam, New York, Boston, Miami and Los Angeles.
