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BWH Hotels GB has reported its total revenue increased by 1.2% in its results for the 13 weeks to 31 March 2026, fueled by growth in average daily rate (ADR), with occupancy remaining stable year-on-year amid global market headwinds.
The hotel group attributed its performance to group travel and meetings and events (M&E) growth, despite softer demand across the market.
In travel and M&E, sales rose by 11% compared with the year prior, driven by enhanced conversion rates through the brand and a focus on higher-yielding contracts for its hotels.
M&E revenue climbed by 17%, with agent-led business up 18%, underpinned by the launch of BWH Hotels GB’s agent rewards programme, Planners Advantage.
Inbound revenue via BWH’s global booking platforms jumped by 12%, as international demand was maintained in spite of broader economic and geopolitical uncertainty.
BWH Hotels GB also pointed to growth in key UK regions including central Scotland, alongside gains in the West Midlands, the North East and the Channel Islands, despite persistently mixed trading conditions remain mixed across the country.
The group has also continued to expand its British footprint, adding independent hotels such as Ringwood Hall Hotel and Spa Best Western Leicester Oadby to the brand.
The group is additionally gearing up to launch the Royal Maritime Hotel in Portsmouth, which will join the BW Signature Collection.
BWH Hotels, represents Great Britain’s largest group of independent hotels, with more than 230 hotels across GB including brands such as Best Western and WorldHotels.
David Knight, CEO at Royal Maritime Hotel, said: “Following detailed consideration, it was clear that BWH Hotels GB was the perfect partner for the Royal Maritime Hotel. Being part of the BW Signature Collection allows us to showcase Portsmouth’s maritime heritage to a worldwide audience while continuing to deliver exceptional service with purpose.”
Tim Rumney, CEO at BWH Hotels GB, added: “We’re operating in a challenging market, but our Q1 performance shows the strength of our model and the value we deliver to our hotel partners. Despite wider global uncertainty, our inbound channels continue to perform strongly, particularly across meetings and events, where we’ve delivered double-digit growth.
“Securing three quality, well-located hotels shows the strength of the hands-on, proactive support we offer at BWH Hotels. With a strong pipeline and new openings coming, we’re well placed to build on this performance as we move through the year.”
