Hopefully you\u2019ve noticed that you\u2019re reading this blog on a vastly improved user interface. It\u2019s true, we\u2019re very proud indeed of the new-look website, with its Web 2.0 styling and quick-to-access news stories. So I thought I would take the liberty of offering some reflections and recommendations to help you get the best from it.\r\n\r\n\r\nMy decision to start haranguing the publisher for more yet more budget to invest in our digital products began last August. A Weekly Newsletter\u00a0was the first thing I managed to convince him of the need for. Many readers have told me this is now a fixture in their\u00a0weekly\u00a0routine - to sit down for a session with HotelOwner.co.uk to catch up on industry news, in a beautifully designed digest. However it was also at that point that I planted the seed for an improved website that would set a new standard for the media outlets in the\u00a0hotel\u00a0industry. Many\u00a0tenacious moons later, he got his chequebook out. You\u2019re reading this on the stunning result.\r\n\r\nOur old site looked as so many news sites look \u2013 carbon copies of what the major national newspapers were doing 10 years ago. This all means that the visual appeal of adverts is\u00a0lost and the space in which the editorial can sprawl was constrained.\r\n\r\nWhen we got around the table to discuss just how radically to shake up the look and feel of the site, my view was this: \u201cTear up the existing site and start from scratch, drawing from all of our favourite news organisations.\u201d That\u2019s why we\u2019ve got that distinctive \u2018news pane\u2019 on the right-hand side, so that no matter where you are on the site, you\u2019re a click and a swoosh away from the other news we\u2019re covering.\r\n\r\nThat\u2019s why we\u2019ve got a menu re-arranged into News, Columns, Features and Launchpad. What could be simpler in terms of arranging our content?\r\n\r\nIt's also\u00a0why we\u2019ve got photo galleries attached to articles; it\u2019s why we\u2019re posting twice as much of our print features\u00a0(albeit with a three-week delay to give our print subscribers preferential treatment); our new\u00a0interactive news pane\u00a0on the homepage; our Advice and Features\u00a0content divided up into easy-to-access sections.\r\n\r\nIn short, our intention in launching this new website was to be the very best in the market at delivering\u00a0first-class hotel\u00a0industry news and editorials.\r\n\r\nWe hope you enjoy using it.