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HotelREZ Hotels and Resorts has continued its double-digit growth in the past 12-months amid the ongoing expansion of its customer base, achieving over 12% revenue growth in 2024. The consultancy services and technology business now has more than 2,500 independent hotels, aparthotels and hotel groups across 100 countries.
Regionally, HotelREZ saw strong revenue growth for its members in the UK market (16%), North America (80%) and Middle East (37%).
As a result, the group has expanded its diverse portfolio mix, seeing a 17.27% increase in the hotel sector, and 10.18% for serviced apartments/aparthotels.
The group said its “continued success” comes as independent hoteliers and accommodation providers look to diversify their distribution mix and widen demand generation, sales and marketing opportunities.
At the end of 2024, HotelREZ launched its B2C soft brand, Best Loved Hotels, a collection of “unique” global individual properties, aimed at the leisure individual and agency market.
Mark Lewis, CEO and founder of HotelREZ Hotels and Resorts, said: “These achievements are a real testament to our team’s commitment to our customers, and ability to adapt to market changes. 2024 saw growth in the corporate market which sustained strong booking performance for our hotel members.
“Along with the investment we are making in our technology products, independent accommodation providers recognise the value of working with an experienced team. We live and breathe hotels to produce high-rated revenue from the most suitable target markets at an attractive cost of sale that allow our customers to truly thrive.”
