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Elegant Hotel Collection has announced it is set to open The Shepherd Mayfair in 2026, adding an 82-room property to the historic Shepherd Market area of London.
The boutique hotel will occupy a freehold site in the Mayfair enclave, spanning about 33,600 sq ft across six floors and include guest rooms and suites, as well as three food and drink venues.
The project is led by architect Timothy Shepherd, who began work on the scheme while at Buckley Gray Yeoman before continuing it through his practice, Shepherd&. The design takes inspiration from the 18th- and early 19th Century mansions that once characterised Mayfair, with interiors intended to reflect the character and history of Shepherd Market.
The hotel will include three dining and bar concepts. Fayre, a 75-cover all-day brasserie on the ground floor, will serve seasonal dishes. The Lounge, also at street level, will operate as a café during the day and a bar in the evening, with 58 covers and an outdoor terrace. Teddy’s, a 72-cover cocktail bar, will be located on the lower ground floor and accessed through a discreet entrance from Market Mews or via the hotel.
Guest rooms and suites will be individually configured to reflect the building’s townhouse origins. Interiors will feature timber finishes, lighter-toned palettes and curved upholstery, with adaptable furniture and integrated storage. Each room will include a window seat and lighting supplied by New York-based studio Apparatus, which has a London showroom on Mount Street.
Shepherd said: “Every element, from the guest experience to the culinary and bar concepts, has been developed with intention. We drew inspiration from the original mansions of Mayfair, where business and pleasure coexisted.
