Checking In – The Hotel Owner Podcast

A weekly podcast produced by Hotel Owner, tailored for hoteliers and professionals navigating the dynamic world of hospitality. Join us as we delve into insightful conversations with industry experts, trailblazing entrepreneurs, and ambitious newcomers.

In association with

Howden Insurance
AdviceTech Talk

Using CRM and data to curate unique experiences for guests

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology but very few mentions of it would encompass both. For the successful hospitality operator, a CRM system is an essential piece of software that enables them to provide the perfect experience for a guest, no matter what channel they came through, what their reason for travel is, or who they are travelling with.

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