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IHG Hotels and Resorts has signed franchise agreements for 11 hotels in Germany, Belgium and France, adding more than 1,800 rooms to its European estate.
The properties will convert to the Holiday Inn, voco and Garner brands, marking the debut of the midscale Garner brand in Belgium.
The portfolio includes six hotels in Germany, four in Belgium and one at Paris Charles de Gaulle Airport. The sites are expected to fully join the group by June 2027.
The hotels are currently operated under the PentaHotels brand. A joint venture between Ogilvy Management and Ironstone Group owns the assets, with financing from Castlelake and Goldman Sachs.
Bralower and Loewe Hospitality Partners will manage the sites. IHG currently has more than 1,230 open and pipeline properties across its European operations.
Karin Sheppard, senior VP and managing director for IHG Europe, said: “This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and enterprise for conversion opportunities.
“We’re delighted to partner with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels into our portfolio – all in prime city‑centre and key airport locations. Together, we share a clear ambition to deliver outstanding guest experiences to key city locations.”
Thomas Bralower, principal and vice president at Ironstone Group, added: “Supported by IHG Hotels and Resorts, we are delighted to convert 11 hotels across Germany, Belgium and France under the Holiday Inn, voco and Garner brands.
“Together, we are committed to providing exceptional hospitality and tailored services that meet the evolving needs of travellers across Europe.”
