Top 5 website mistakes hoteliers don’t know they are making
By Wiredmedia
You’ve spent a lot of time and money ensuring your hotel is the best around. But what hoteliers sometimes forget is the first experience a guest has with your hotel happens before they set foot in the property, often by visiting your website. So you want your website to deliver the best service too, right?
Having built hotel websites for several years, we regularly come across mistakes hotelier’s make with their sites so we have shared five of them below.
Inconsistent branding
A 5 star hotel portrays a particular brand image which often isn’t followed through on their website. On the other hand, don’t give the impression your hotel is 5 star when it isn’t. Be true to your hotel, otherwise it is likely to impact negatively, particularly on Trip Advisor.
Constricting budgets
Not all properties have huge budgets, but you pay for what you get, much like a hotel. It is better to invest more up-front, otherwise you end up paying for it down the line.
Using non-website designers
With a website you need to consider the user experience from the beginning; a website is not like a magazine or book.
Not ensuring it is mobile or tablet optimised
According to Eye for Travel, Mobile accounted for 20% of all sales in 2013. Remember it frustrates customers if they have to enlarge content to access it. Make it easy for them to book through a fully optimised site, including the booking engine.
Not investing in good photography
The very best website can look disappointing with poor photography. Photos sell hotel rooms, simple.
Why not ask us to review your site? We are happy to provide some hints and tips for free.Simply email tom.beasley@wiredmedia.co.uk or visit www.wiredmedia.co.uk/hotels for more info.
