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Prize by Radisson opens first hotel in Poland

Prize by Radisson opens first hotel in Poland

The company is pursuing a growth strategy across Europe with over 20 properties in operation or development

In this episode we speak to Jackie Brown, regional director, North & West Europe, Wyndham Hotels & Resorts. Jackie spoke about her time at Hilton and the lessons learned across both operations and corporate hospitality, Wyndham's growth ambitions across Europe and the opportunities within the UK market today, balancing global brand standards whilst supporting owner’s individual growth plans and how Wyndham maintains strong partner relationships through transparency and trust.

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Prize by Radisson has officially opened its first hotel in Poland on Żabi Kruk Street in Gdańsk. The property features 125 rooms located 300 metres from the Motława River.

The opening marks the entry of the Radisson Hotel Group lifestyle midscale brand into the Polish market. The hotel offers a central location and an open-plan ground floor.

The site includes a social hub that combines a lobby, restaurant, and bar. Designers aimed to create a functional space for guests to use throughout the day.

The company is pursuing a growth strategy across Europe with over 20 properties in operation or development. This launch follows the opening of a location in Osnabrück in late 2025.

Future developments include additional sites in Wrocław and Berlin. The brand focuses on providing midscale accommodation in markets where demand for design-led, centrally located hotels is increasing.

Joanna Jankowska, general manager of Prize by Radisson Gdańsk, said: “Gdańsk is a city that people fall in love with the moment they start walking through it, and that’s exactly the kind of experience we want to support. 

“Our role is to give guests a great place to start their day, a comfortable room to come back to, and a space on the ground floor where they feel welcome whether they’re here for two nights or a full week. We want to make it easy for people to enjoy this city at their own pace, and that’s what Prize by Radisson does best.”

Joep Peeters, chief operating officer franchise EMEA at Radisson, added: “Poland is a market we’ve been looking at closely, and Gdańsk is exactly the right city to introduce Prize by Radisson here. 

“There’s a growing demand from travelers who want quality, design, and a central location without the premium price tag, and that’s the space this brand was built for. The opening is an important step in our European expansion, and we’re already looking ahead to further Prize openings in Poland and beyond.”

Radisson expands into Poland with Prize in Gdańsk

News Analysis

The opening of Prize by Radisson in Gdańsk, Poland, comes in the wake of a substantial expansion strategy by the Radisson Hotel Group that has included the signing of its first Prizeotel in Dublin, slated for 2025. This move highlights the group’s ambition to capture midscale markets disrupted by rising demand, particularly in centrally located urban settings, where the clash between design and affordability increasingly defines the guest experience.

Historically, Radisson has excelled by tailoring its offerings to local market needs. The recent unveil of an updated design at a new Osnabrück location demonstrates this focus on creating spaces that resonate with contemporary travellers, blending comfort with an urban aesthetic. This established track record of responding to evolving customer preferences sets a promising precedent for the Gdańsk site.

With increasing competition across Europe, this latest venture into Poland is not just about geographical footprint but strategically positioning Radisson in a landscape where demand for design-led accommodations grows. As consumer expectations evolved, Radisson appears poised to adapt effectively, potentially affirming that this brand positioning is both timely and astute.

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